SEO Account Lead
Reports to: SEO Manager
Experience: 2+ years’ experience in agency-level SEO
Required Education: Bachelor’s Degree Required
Client Facing: YES
Remote Position: YES
JOB SUMMARY:
Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded SEO Account Lead to create, coordinate, and execute custom SEO strategies that are aligned with the client’s KPIs. The range of SEO tactics include, but are not limited to: audits, testing, research, analysis, implementation, and ownership of day-to-day account management. You'll spend 30% of your time communicating with clients, 50% growing organic traffic for our clients, and 20% working to help grow Digital Position or assist with improving our processes. A deep understanding of the conversion funnel and marketing best practices are required to succeed in this role.
RESPONSIBILITIES:
Day-to-day management of SEO clients. Be familiar with all SEO clients, results and account details.
Daily use of reporting, analytics, and SEO tools.
Have a deep understanding of how the client runs their business and industry to align with SEO initiatives.
Collaborate on an up-to-date search marketing strategy based upon client objectives while making recommendations for how best to meet and exceed client needs.
Collaborate with SEO Specialists to prioritize and carry out SEO research tasks.
Weekly and monthly reporting to clients and SEO Managers on KPI’s and organic performance metrics.
Establish client trust as an SEO authority.
Study industry trends and changes in the search landscape. This includes assessing impact of changes to our clients and developing strategies in response to industry updates.
Help team develop and execute project plans that can be automated for scalability.
New business account audits & presentations, scoping and upsell opportunities.
In-depth keyword & competitive research with an understanding of how to translate opportunities into action.
Oversight of execution projects to ensure SEO best practices are being met.
Analyze & interpret results for the clients with steps needed for continuous improvement.
Work with other members of the team to ensure the SEO strategy complements and amplifies all marketing initiatives.
REQUIRED EXPERIENCE:
2+ years of experience in:
Agency experience managing SEO for websites that drive 50k+/mo organic visits
SEMRush
Google Analytics
Google Search Console
Google Business
Screaming Frog
Microsoft 365 Suite apps including Outlook,Word, Excel, PowerPoint, OneDrive
REQUIRED SKILLS:
Advanced understanding of all aspects of SEO including technical, local, on-page, etc.
Hands-on experience executing SEO tactics and strategies
Strong time and project management skills with the ability be agile in a constantly evolving work environment
Demonstrates resourcefulness to find the whys and how then share new learnings with the team
Posses an attention to detail with a quick SEO sense to look for potential red flags
Self-starter with initiative to contribute to client and team success
Keen critical thinking and analytical skills with a solution-oriented mindset
Ability to think outside of the box to offer creative SEO solutions that can help set the client as the “perfect” SEO example within their industry
Excellent verbal and written communication skills
History of achieving results by meeting or exceeding client goals
Proven ability to scale organic traffic
Knowledge of how paid & organic traffic work together
Capacity to analyze organic traffic to maximize return on execution investment dollars
Highly organized with the ability to work on divergent brands and projects
Effective storyteller to clearly explain SEO performance, organic metrics, and recommend next steps
Collaborative and team-oriented while at the same time be able to work on your own effectively and efficiently with minimal oversight
Prioritize and respond to client/team emails and calls in a timely manner
Create clear Excel reports using pivot tables, vlookups, hlookups, etc.
Ability to self-manage time (remote), adapt to changing environments and ultimately measure on results
Shopify and/or WordPress knowledge is a plus
Google Analytics Certification preferred
Google Tag Manager knowledge is a plus
Google Adwords or PPC experience is a plus
Monday project management platform experience is a plus