PPC Specialist


Reports to: PPC Supervisor

Experience: 1-2 years of experience in PPC Required

Required Education: Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred

Client Facing: YES

Remote Position: YES


Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking a high energy PPC Specialist to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 15% of your time communicating with clients, 50% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices will be crucial in succeeding in this role.


  • Work alongside a small PPC team of remote individuals
  • Set budget and CPA thresholds for all campaigns
  • Optimize and create campaigns, keyword targets and ad copy
  • Develop, manage, and optimize retargeting
  • Find and implement new opportunities in search, social, lead generation, and display
  • Provide feedback to clients on landing pages
  • A/B testing across multiple channels
  • Analyze & interpret results for the clients with steps needed for continuous improvement
  • Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives


1-2 years of experience in:

  • Search (Adwords, Microsoft Ads)
  • Retargeting (Google, AdRoll, Criteo, Facebook)
  • Researching Keywords (SEMRush)
  • Social Advertising (Facebook, LinkedIn, Twitter, Pinterest)
  • Video Advertising (YouTube)
  • Shopping Feed Optimization & Shopping Campaign Management
  • Google Analytics


  • Positive & motivated to grow
  • The ability to self-manage time (remote) and adapt to changing environments
  • Google AdWords/Analytics Certification preferred
  • Basic expertise in Microsoft Excel (pivot tables, vlookups)
  • Highly organized with the ability to work on divergent brands and projects
  • Strong math and analytical skills