PPC Specialist

REMOTE

Reports to: PPC Supervisor

Experience: 1-2 years of experience in PPC Required

Required Education: Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred

Client Facing: YES

Remote Position: YES

JOB SUMMARY:

Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking a high energy PPC Specialist to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 15% of your time communicating with clients, 50% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices will be crucial in succeeding in this role.

RESPONSIBILITIES:

  • Work alongside a small PPC team of remote individuals
  • Set budget and CPA thresholds for all campaigns
  • Optimize and create campaigns, keyword targets and ad copy
  • Develop, manage, and optimize retargeting
  • Find and implement new opportunities in search, social, lead generation, and display
  • Provide feedback to clients on landing pages
  • A/B testing across multiple channels
  • Analyze & interpret results for the clients with steps needed for continuous improvement
  • Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE:

1-2 years of experience in:

  • Search (Adwords, Microsoft Ads)
  • Retargeting (Google, AdRoll, Criteo, Facebook)
  • Researching Keywords (SEMRush)
  • Social Advertising (Facebook, LinkedIn, Twitter, Pinterest)
  • Video Advertising (YouTube)
  • Shopping Feed Optimization & Shopping Campaign Management
  • Google Analytics

REQUIRED SKILLS:

  • Positive & motivated to grow
  • The ability to self-manage time (remote) and adapt to changing environments
  • Google AdWords/Analytics Certification preferred
  • Basic expertise in Microsoft Excel (pivot tables, vlookups)
  • Highly organized with the ability to work on divergent brands and projects
  • Strong math and analytical skills