PPC Account Lead
Reports to: PPC Manager
Experience: 4-5 years’ experience in PPC
Required Education: Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred
Client Facing: YES
Remote Position: YES
JOB SUMMARY:
Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded Paid Search Supervisor to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 25% of your time communicating with clients, 40% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices are required to succeed in this role.
RESPONSIBILITIES:
Manage a small PPC team of remote individuals
Define budget and CPA thresholds for all campaigns
Optimize and create campaigns, keyword targets and ad copy
Develop, manage, and optimize retargeting
Find and implement new opportunities in search, social, lead generation, and display
Provide feedback to clients on landing pages
A/B testing across multiple channels
Analyze & interpret results for the clients with steps needed for continuous improvement
Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives
EXPERIENCE:
2+ years of experience in:
Managing $50k+ Monthly Budgets
Search (Adwords, Bing, Yahoo)
Retargeting (Google, AdRoll, Criteo, Facebook)
Researching Keywords (SEMRush)
Social Advertising (Facebook, LinkedIn, Twitter, Pinterest)
Video Advertising (YouTube)
Shopping Feed Optimization & Shopping Campaign Management
Google Analytics
REQUIRED SKILLS:
History of achieving results by meeting or exceeding client goals.
Proven ability to scale paid traffic while maintaining CPA targets.
Knowledge of how paid & organic traffic work together
Capacity to analyze demographics to maximize return on client marketing investment dollars
Highly organized with the ability to work on divergent brands and projects
Effectively manage a small team
Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
The ability to self-manage time (remote), adapt to changing environments and ultimately measure on results
An understanding of how conversion tracking works and the best ways to set it up
Shopify knowledge is a plus
Google AdWords/Analytics Certification preferred